The Midland Game Fair is the country’s leading showcase of country sports and a true celebration of rural life. Renowned as the annual meeting place for country sports enthusiasts, the Midland has evolved into a comprehensive countryside event that now attracts more than 103,000 visitors. Throughout its growth the Midland has retained its legendary atmosphere, visitors, competitions and arena profile, making the Midland the most unforgettable in the game fair calendar.
The Midland Game Fair is the showcase event of the year for the UK Gun Trade supported by the Gun Trade Association (GTA) and Airgun Manufacturers and Trade Association (AMTA). Gunmakers Row and Airgun Expo provide the focal point of the Midland Game Fair, and between them represent the most comprehensive exposition of manufacturers and retailers in the country.